Adidas has acquired Runtastic in a deal that is said to be worth more than 220 Euros. Both Adidas and Runtastic come from similar backgrounds where sports are the bread and butter for them. While Adidas has been actively sponsoring the goods and apparels of sportsmen, Runtastic is a nifty little application that runs on your Android or iOS device and tells you details of your run. It gives you the distance you covered, location mapping as well as your average speed and time you took in order to cover the distance. You can then go on and share the same information with your friends and challenge them to outperform you.
Florian Gschwandtner, Runtastic CEO and Co-Founder was quoted saying:
Adidas is the perfect strategic partner for Runtastic and we are very eager to leverage our business in new and unique ways in the future. By bringing cutting-edge input from our leading position in the digital space to one of the great world leaders in the sports and fitness industry, I am personally looking forward to pleasing and surprising new and loyal users with the best products in the world. Together, we will make exceptional and unexpected things happen.
Given how big the wearable and fitness tracking market is, it makes a lot of sense for Adidas to use Runtastic which also helps you in making 6 pack abs as well as sleep better. Given Adidas’ presence in the sports space it would be a great chance for Runtastic to be able to power some of the fitness trackers that may well be in works. Adidas to their credit have worked with the likes of Sennheiser in the past to come up with an exclusive line of earphones which can be used during a run or gym session, and therefore have a good hang of the space. Joining hands with Runtastic could mean that the two brands come up with their line of wearables and fitness tracking equipments a bit like Fitbit, Mi Band, YuFit, NikeFuelBand and more.
Via: Android Central