The world’s largest online retailer has finally entered India. Thats right, Amazon.com is finally here but not in its original Avatar, it has launched itself in India as Junglee.com , a website which Amazon bought 14 years ago. The reason why it has not come in directly is that Amazon is waiting for the government’s multi-brand retail FDI (foreign direct investment) policy.
Junglee.com will not compete with established e-commerce sites like Flipkart or eBay. It can be categorised as an online shopping service that will help customers discover products from other websites (including Amazon.com). So, users will be redirected to the seller’s website when they want to buy a product from Junglee.com.
All the payment, shipping, refund and return policies associated with the product will be the responsibility of the seller. Amit Agarwal, vice-president, Amazon.com, said, “The selection on Junglee includes more than nine million books and three million products from more than 14,000 Indian and global brands. Junglee would be that shopping platform where users can discover and compare products easily without going from one site to another.”
Also, it is clear that Flipkart and eBay are not part of the websites one can visit using the Junglee.com platform. Junglee.com uses the same search technology as in Amazon and has linked with a number of online and offline retailers. Amazon had already established its first warehouse in India last year and this move now would result in faster and cheaper shipment of products.
So, how do you think this will effect e-commerce sites like Flipkart? Is more competition better or will it just ruin the market? One thing for sure is, an average Indian would be absolutely loving this bit of news.
Do let us know your views in the comment section below.