Secret, possibly the most talked about application of the entire of last year, is going off the grids now. The application basically allowed you to send anonymous messages about people to your friends, who if responded to them, the message will be automatically shared further down the line with their set of friends who can also comment upon them to trickle them further. However, because of the anonymous nature of the application, people have largely used Secret as a mean bitching machine, passing rude and vulgar comments, not least for the people who they do not like.
As a result of this, and due to not being able to come up with the winning formula after the last major update to Secret really failed to raise the application’s game, Secret is shutting down. The Co-founder, David Byttow of Secret said in an announcement posted to Medium, “Secret does not represent the vision I had when starting the company.”
The entire post on Medium which announced the sad news is below:
After a lot of thought and consultation with our board, I’ve decided to shut down Secret.
This has been the hardest decision of my life and one that saddens me deeply. Unfortunately, Secret does not represent the vision I had when starting the company, so I believe it’s the right decision for myself, our investors and our team.
I’m extremely proud of our team, which has built a product that was used by over 15 million people and pushed the boundaries of traditional social media. I believe in honest, open communication and creative expression, and anonymity is a great device to achieve it. But it’s also the ultimate double-edged sword, which must be wielded with great respect and care. I look forward to seeing what others in this space do over time.
I will spend the next couple of weeks doing what I believe is right to wind down Secret gracefully. While a majority of the team has already moved on to other exciting opportunities, I will dedicate most of my time to helping the core team find their next roles. We curated one of the most amazingly talented teams I’ve ever had the privilege of working with and I am certain each of them will go on to do great work at the very lucky companies that are able to hire them.
Secret, Inc. still has a significant amount of invested capital, but our investors funded the team and the product, and I believe the right thing to do is to return the money rather than attempt to pivot. Innovation requires failure, and I believe in failing fast in order to go on and make only new and different mistakes.
Over time, I plan to publish postmortems so that others can learn from the unique mistakes and challenges we faced and the wisdom gained from such an incredible 16 months.
Thank you to everyone who supported us over the past year. What an incredible journey.
PS. If you’re looking to recruit or get in touch with our existing team, please email me directly at firstname.lastname@example.org