Earlier this month we had reports that Samsung has the biggest share in Smartphone market and has sold 300 million units of mobile phone this year, but when it comes to tablets there is no denying the fact that Apple and its iPad rule the market. Apple has complete control over the tablet market as it shipped 11.1 million units of iPad in the third quarter as compared to the 9.3 million units in second. According to reports based on third quarter, Apple currently has a whopping 61.5% share in the global tablet market, it’s a slight drop from the 68.3% share in the second quarter but it’s almost 11 times the market share of Arch rival and next best ‘Samsung’ which only has 5.6% market share.
The overall tablet market 264.5% increase from third quarter of 2010 as 18.1 million units have been shipped this quarter. In terms of OS, Android is doing a decent job as Android OS has 33.2% of market share which is likely to go up to 40.3% in the next quarter. A lot of analysts are backing up Android’s latest kit i.e. Ice-cream Sandwich to pose some threat to Apple’s supremacy but Morgan Stanley feels that Apple will have an upper hand as it could sell 90 million iPads in 2012.
This is what Jennifer Song, research analyst, Worldwide Trackers said:
“Apple’s larger portfolio of tablet-specific apps, upcoming iPad versions, and growing physical store presence in key emerging markets like Asia/Pacific will help maintain its global leadership. However, an improving Android OS experience and lower competitor pricing in an environment with worldwide economic concerns should help Android to increase its market share”
With the launch of Tegra 3 tablets powered by Android 4.0, it will be interesting to see how the market shapes up. Also, in the year 2012 we will also see Tablets running Microsoft’s windows 8.