Apple has been one of the few companies that have been very cautious of protecting their environments and encouraging their customers to recycle their products and making sure the planet gets greener. They have always said with great pride that they have used materials that are completely recyclable in manufacturing their products. Keeping up with the policy of being saviors of environment, Apple have started a nationwide iPhone trade programme in US. Under this programme, iPhone users can bring in their old iPhones and trade them with Apple for some credit points which can be en-cashed to purchase new iPhones. This trade in programme is valid across all the 250 Apple retail stores in the US.
Speaking to Mashable, an Apple rep quoted:
iPhones hold great value. So, Apple Retail Stores are launching a new program to assist customers who wish to bring in their previous-generation iPhone for reuse or recycling. In addition to helping support the environment, customers will be able to receive a credit for their returned phone that they can use toward the purchase of a new iPhone
Of course, part of the reason of this programme is to encourage customers to pick the iPhone unlocked, and straigh from the Apple store than going with the carrier locked version, but certainly this is a good initiative by Apple and one, we wish they would start worldwide.