Apple Working with U2 To Produce a New Music Format?

New broke through yesterday that Apple could well be set to show off the new iPads towards the end of October in 2014 after succesfully announcing the iPhone 6, 6 Plus and rolling our iOS 8 in the month of September. What was a surprise for those attending the event was a special U2 performance that was on offer towards the end of the keynote. Apple and U2 also announced towards the end that it would be giving away the latest U2 album for absolutely free to all its iTunes customers. Everyone was under the impression that you could download the album if you wished too, but alarm bells rang when the album was automatically downloaded to the devices actively using the iTunes account.

Apple and U2

Although a one click tool was released later on, to get rid of the album for those who did not want it, it is clear that there is a lot of love going on between U2 and Apple. This would be nothing strange as for long Apple has had a lasting relationship with ColdPlay indicating, they do love some music in Cupertino. It is now being reported that Apple is working with U2 in order to come up with a new format of digital music. So far, universally the likes of MP3 or MP4 or even FLAC have been considered to be the standard formats of digital music.

According to TIME, the lead singer of U2, Bono has revealed that the new format would help the digital music producers rake in more income by effectively and efficiently selling it. With Digital Music sales on the fall again, this could be an interesting move by Apple. the report states:

Bono tells TIME he hopes that a new digital music format in the works will prove so irresistibly exciting to music fans that it will tempt them again into buying music—whole albums as well as individual tracks. The point isn’t just to help U2 but less well known artists and others in the industry who can’t make money, as U2 does, from live performance. “Songwriters aren’t touring people,” says Bono. “Cole Porter wouldn’t have sold T-shirts. Cole Porter wasn’t coming to a stadium near you.”

Would you be interesting in a new standard? What are your views on the issue of declining sales of digital music? Let us know in the section below.

Via: Macrumors

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