In a move that has the tech community sweating and totally shocked, Apple CEO Tim Cook has offered official apology to all it’s customers for the incompetent maps application on iOS 6. This is indeed a shocking news on two fronts. Number one that Apple has so openly come out and admitted that they released something that was not upto the scratch. The second being that Tim himself advised the customers to use services like Bing maps, Nokia maps or even Google maps. Apple have always been extremely shrewd when it has come to keeping their customers well within their ecosystem. It is even worth noting, that Apple had another one year on contract with Google maps, and if their maps apps was not ready then they could well have waited for sometime before having to admit to such a public failure. It indeed is a chaotic revelation, and the sort of stuff, you believe would never have happened under Steve Jobs.
If you are interested in reading the entire letter then here it is for you:
To our customers,
At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.
We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.
There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.
While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.
Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.