Call it a desperate attempt to stay in the game or simply a masterstroke, BlackBerry announced yesterday in their BlackBerry Live event at Florida that it is set to roll out the popular BlackBerry service, BBM or BlackBerry Messenger multi platform to the likes of Android and iOS this summer. So far BBM was a BlackBerry exclusive and one of the few features apart from enterprise mailing solutions that really attracted people towards buying a BlackBerry. With the service rolling out for free on Android and iOS you must wonder now why would anybody pick a BlackBerry device given the ecosystem lags behind a fair bit as compared to the big players that are iOS and Android.
Addressing a very enthusiastic gathering, Thorsten Heins, CEO of BlackBerry announced that:
“It’s time to bring BBM to a greater audience, no matter what mobile device they carry. We’re starting with messaging and groups, but we’ll bring voice, screen share, and of course, channels later on”
Although, in a way this move would keep BlackBerry as a brand alive, since there is no better IM for smart phones when compared to BBM, we do wonder if gradually BlackBerry is losing it’s USP. The biggest loser in this announcement would perhaps be Whatsapp because so far it was the preferred choice of IM client for cross platform communication, but with BBM coming soon, you can bet plenty of people will jump on the bandwagon. Whatever it is, in the end it is a victory for Android and iOS users as they will be getting one of the best services in the business for messaging and keeping in touch and that surely is good news.
Via: The Verge