In an attempt to make the Facebook timeline more and more relevant to the users, Facebook has announced that, from the turn of the year, it would be making overly pushy and promotional content, less visible on the timelines. This comes as a big shock to those pages, who try to push promotional content for their applications or even websites via their pages.
Facebook could also be doing this to get away from the freebies, so that in case you want to promote content, you are forced to use the promoted tools such as newsfeed ads or sponsored stories, instead of trying to do it organically. Facebook has announced these changes, via a blog post, saying that it is doing it to keep the content clean and make sure the timeline is kept as relevant as ever.
A part of the blog post has explained, exactly what the change is:
Beginning in January 2015, people will see less of this type of content in their News Feeds. As we’ve said before, News Feed is already a competitive place – as more people and Pages are posting content, competition to appear in News Feed has increased. All of this means that Pages that post promotional creative should expect their organic distribution to fall significantly over time.
This change will not increase the number of ads people see in their News Feeds. The idea is to increase the relevance and quality of the overall stories – including Page posts – people see in their News Feeds. This change is about giving people the best Facebook experience possible and being responsive to what they have told us.
Via: Facebook Blog