There has always been that moment where we have looked at a dress or a suit and wished, if only we could own the same. It is too embarrassing then to go and ask the person where did you pick the dress from and worst is asking the cost of the same. This is where Flipkart’s update to its mobile app would prove to be a life saver, at least to the girls who always have an eye for the next awesome dress.
Taking cue from the Amazon Firephone, whereby you can scan objects with the camera and search for it on the Amazon site, Flipkart has brought in a feature where you will be able to click the picture of a dress and further go on to scan the same through the website to find matching dress for yourself. The search primarily throws up results based on colour, pattern and style and currently is limited to Fashion. CPO of Flipkart, Punit Soni, said:
A lot of fashion purchase decisions are influenced by similar products seen by users. The image search feature provides a way to find similar products on Flipkart as well as reduces the search/ browsing time, making the overall product discovery and shopping experience simple. This is in line with our ambition to create a very intuitive thoughtful mobile experience that is universally accessible to everybody, regardless of whether they use text or visuals to communicate with us.
The feature is currently in Beta and will roll out for all the users with the next app update.