If sheer design was the barometer against which all Android devices are measured then the HTC One would be right up there with HTC’s flag flying highest. The device is probably the best Android device made till date. HTC One so far though was available in black and silver colours. This is very much unlike the bitter rival Samsung Galaxy S IV which is pretty much now available in every imaginable shade of colours of a rainbow.
However, HTC has taken the step into the more colourful world as well as they have announced a red variant of HTC One which will be available across the UK from mid July. There is no news if the device will be available worldwide or even in the US. However, we are not sure how this works as obviously the device is painted red on top of the original Aluminum chassis. It would certainly be a cause of concern about the paint coming off the device and such issues. Here is the press release for those interested:
LONDON, June 27, 2013 — HTC, a global leader in mobile innovation and design, today announces that the award-winning HTC One will be available in a distinctive, new colour. Available exclusively to customers of Phones 4u from mid-July, the new HTC One in Glamour Red packs the blistering performance and premium features that have garnered global acclaim since its launch earlier this year, into a body that makes a striking yet sophisticated statement.
Philip Blair, President of EMEA, HTC, commented, “We have always been committed to offering consumers the flexibility to share their personalities through their choice of mobile phone, whether through colour, customisation or features. The new HTC One in Glamour Red showcases the power of our flagship model in a colour that demands attention, whilst maintaining the high standards set for sophisticated design and build quality.”
Sitting at the top of HTC’s portfolio, the HTC One combines the latest in mobile innovation and design to offer the company’s most powerful experience to date. BlinkFeed aggregates multiple feeds from selected news sources, social networks and other in-phone features like the calendar or HTC Sense TV to create a customisable, real-time stream of relevant information direct to the home screen. HTC revolutionised photography with the introduction of the UltraPixel camera, for superior images in low light, and HTC Zoe, allowing you to capture the moment, not just a split-second snapshot. BoomSound brings your music to life with front-facing speakers and Beats Audio™ optimisation, placing you at the heart of the action, whether listening to music, playing a game or watching a movie on the stunning, 4.7”, Full HD screen.
Since its launch, the HTC One has attracted a host of editorial and industry awards which recognise its superior performance and benchmark design. Highlights include the GSMA’s Global Mobile Award for Best New Mobile Device or Tablet at Mobile World Congress 2013 and Computex Taipei’s Gold Medal in Design and Innovation.