There seems to be a trend. You build hype around the device on social media, do a grand launch, make it available on flash sale via registrations and once the fever goes down make it available in an open sale before keeping the device as an online exclusive with stock available. The trend is only growing and more and more people are giving into the aggressive marketing antics of the OEMs in India.
The Lenovo Vibe K4 Note created a fair amount of ripples in the industry primarily riding high on the wave of success of the Lenovo K3 Note. The phone so far has been available on Flash sale with interested consumers requiring to register before they can add to their cart. However, starting from 15th February, the phone will be available on Open Sale, meaning anyone will be able to purchase the phone without even registering for it. Lenovo has admitted that they have sold over .18 million units of the phone and received well over 1.1 million registrations for the phone and the ANTVR headset.
The Lenovo K4 Note has definitely not scaled the heights of the K3 Note so far, but that could be blamed to players like LeEco and Honor who have come up with the Le 1s and Honor 5x in the recent times, which have given the K4 Note a tough competition. The K4 Note will be available for Rs 11,999 from Amazon on an Open Sale from February 15th.