The Moto revolution is definitely gathering pace and it may just well be alarm bells for some of the bigger players in the market. The strategy of Motorola has been perfect for a budget conscious market such as India and South America and it has kept their needs and mentality both in mind as it attempts to write its comeback into the industry which it once ruled.
Another step in the direction today was the launch of the Motorola Moto E in India. The device is mainly for those who are shy of spending out big bucks on a smartphone and would like to experience what the whole fuss is about Android or perhaps just wish to carry a backup smartphone in addition to their more high end devices. The Moto E is potentially a bad news for the likes of Nokia X who were trying to achieve something similar but it is obviously too early to judge and pass those remarks.
On specs front, the Moto E is rather good for the price bracket it lives in. The device comes with a 4.3 inch display with a qHD resolution. The SoC powering the device is a dual core 1.2 GHz chip and has 1 GB of RAM. While this RAM may sound a little on the lower side in this age of monstrous measures, you have to factor in that the device runs pretty much stock Android with KitKat 4.4 out of the box which is tailor made for such devices. The camera on the rear of the device is a 5 MP but we obviously do not expect too much out of it. Thanks to cost cutting the device will have no front facing camera.
Just like the previous Motorola smartphones, the Moto E will be available exclusively from Flipkart for Rs 6,999 and will come with an option of interchanging the covers starting tonight from Flipkart.
Image: GSM Arena