In what we believe is very ironical, Nokia has been placed among the top 15 most trusted brands in the country in the year 2016 as per a recent report released by the research company – TRA. We find the research and report ironical since there during the research year, there wasn’t any great sales number for the mobile manufacturer nor did they have any active consumer offering during the period.
Coming to the TRA report about the most trusted brands in India, Nokia has been placed precisely on the 14th spot among as many as 1000 other brands across 292 product categories.
Commenting on the ranking of Nokia, Mr. Sachin Bhosle, Research Head at TRA said
Consumers’ trust is reflected by the relationship they share with the products they use. Here, Nokia has seen to fortify its connect with consumers. It is admirable that Nokia has been ranked as one of India’s Most Trusted Brands for 2017. Being a part of this distinguished list only goes to reflect how deeply the brand is trusted among consumers.
With few of the new Nokia mobiles launched at the MWC and they going to sale anytime around the coming few weeks/months, this report is certainly going add some value for Nokia to win more heart in the country and eventually drive sales for its recently launched phones.
Talking about this particular study by TRA, it had a sample of 2505 active consumers from 16 Indian cities with over 11000 brands being considered out of which 1000 brands were eventually placed on the listing.
Source: Economic Times