If you are a Nokia enthusiast who has a special place in your heart and mind for the Finnish giants, then look away already, as this is going to hurt. Right since the announcement of a takeover was made all the way back in September that Microsoft was outright purchasing the Mobility division of Nokia for about 7 Million USD, there have been some speculations about the brand names of Nokia and Lumia and their presence in teh long term. However, Stephen Elop, then CEO of Nokia had been pretty bullish about the future saying that there had been no decision made on the same. He cited back in October, “What we have to decide is what the brand will be,” he a said. “Because we have not decided what brand will be dominant for smartphones, that’s work that’s still ahead. And of course the way we’ll go through that process is to assess with consumers what they respond most positively to, what conveys the best message and the best hopes of success.”
However, looks like the decision has been made and Nokia is officially being renamed to Microsoft Mobile. According to the report, a letter has been sent out by the new owners to the suppliers announcing the decision to them about the renaming by saying, “Please note that upon the close of the transaction between Microsoft and Nokia, the name of Nokia Corporation/Nokia Oyj will change to Microsoft Mobile Oy. Microsoft Mobile Oy is the legal entity name that should be used for VAT IDs and for the issuance of invoices.” The letter does indicate that apart from the renaming, everything else will remain the same including the terms of service as well as the relationships with the sellers. However, we know too well how these things pan out and obviously there is no guarantee that the customers will take to the Microsoft Mobile branding as well as they did to Nokia.