Call it the Apple Watch effect or anything along those lines, but you really did not know the market trends if you did not foresee that one of the major luxury watch brands was going to come on board Android Wear wagon and push for a crazy expensive Android Wear watch. Well, the watchmaker is Tag Heuer, the famous Swiss brand.
Tag Heuer will in conjunction with Intel, who will power the watch and Google, who will bring Android Wear on board, will be producing the ultimate luxury smartwatch that would work closely based on the activities of the user and those of his Android phone. While the announcement, did not involve any demo or even pictures of the proposed design, it was announced that the watch will be out in the market, sometime around the fourth quarter of the year. We are fairly confident that this is only the beginning and there will be several more after Tag Heuer who will come on board of Android Wear.
There was an exclusive tie-up with David Guetta too which was announced, which would indicate an autographed or personally designed line as well. Guy Sémon, General Manager of TAG Heuer, commented on the announcement with
The quality of Swiss watches is renowned worldwide. When this is allied with the creative technology and global power of two companies like Intel and Google, using the Android Wear platform and based on Intel technology, we can see the launch of a technological revolution in our industry, of which I am proud to be a pioneer today with TAG Heuer.
We would definitely have loved to have seen a demo of the watch or at least the basic design, but guess, it shall be a case of wait and watch for now at least.