It habecome bit of trend in the tech space to take cheap shots at one another, and more often than not Apple has been at the receiving end. You can see this as an evidence of how other OEMs are maybe wary of the growing dominance of Apple and continuous trend setting, but more than anything else, it has made for some really hilarious commercials. Samsung has been the main culprit who has taken every opportunity to push Apple and ridicule it, be it making fun of the rather poor battery backup on the iPhones or smaller displays on them when compared to the Samsung Galaxy devices.
However, this time, it is not Samsung but Microsoft who has taken a sly dig at Apple and its Personal Voice Assistant Siri. The commercial sees Cortana on an HTC One M8 take on Siri in a straight battle for features. This is not the first time that Microsoft has pitted Cortana against Siri as you may remember the very first Cortana commercial which featured the Lumia 635.
Siri is not the only product of Apple that Microsoft has targeted. Previously during the launch of Surface Pro 2 too, Microsoft had compared and shot down the Apple made, Macbook Air. So, without keeping you waiting anymore, here is the latest commercial:
After announcing Cortana, almost 4 months ago, since it announced Cortana as a part of the Windows Phone 8.1 update, Microsoft has decided to bring the personal assistant to India as an Alpha. The latest Windows Phone 8.1 update will bring Cortana as a Beta to China, while other countries such as India and Australia and Canada will receive it as an Alpha. The reason for this is slow development due to regional restrictions.
Since Cortana uses a lot of location as well as contextual features, you can understand why Microsoft is calling this an Alpha release as there is no doubt there would be a bucket load of posts on how COrtana is struggling to pick the Indian English accent. Support for live folders as well as enhanced VPN support would be a part of this update that should roll out on devices in the coming months as the developer release goes live from next week onwards.
For the moment, those in India, Canada or Australia will have to do with the American or UK Cortana models, while the one specific for these regions is being built up. XBox Music has been updated too to bring new features alongside Cortana’s ability to play via Bluetooth when you are in car. You can also select and delete batch messages thanks to this latest update.
You can find more information about the release and the release notes right here