Motorola’s flagship, the Moto X Force just went under the axe to get a massive price drop. Moto has slashed the price by Rs 15,000 on the 32GB version and by Rs. 16,000 on the 64GB one. This has been a steep drop for the product considering it is just a couple of months old.
Post the takeover by Lenovo, there have been long question marks hanging over Motorola’s future. In fact, it was made clear earlier in the year that the Moto branding altogether will be ditched for the phones in the budget range and only be used for high-end flagship phones which sure shot will also ship with fingerprint scanners. However, it looks like Lenovo has decided to move the boundaries a bit as far as defining high-end phones go.
Motorola announced the much hyped Motorola Moto X Force in an event held in Gurgaon yesterday. The device has been priced uncomfortably high at Rs 49,999 for the 32 GB version and Rs 53,999 for the 64 GB version. The USP of the device is its Shatterproof display which Motorola has guaranteed will remain intact at least for four years, but lacks the modern buzz-features like a fingerprint scanner or even Dual camera setup.
It was announced just days ago that Motorola as a brand will no longer be breathing alive in the year 2016. Lenovo, the parent company of Motorola has decided only to use the Moto moniker of Motorola for its high end devices, while all the low end or budget devices will be under the currently existing Vibe lineup of phones. Motorola was perhaps the only major mobile manufacturer in 2015, which did not flirt with a fingerprint scanner on their phone, a trend that seems to be really the next big thing. Going forward in 2016, all the Motorola devices will come with fingerprint scanner and the news comes from Chen Xudong, SVP of Lenovo and President for Lenovo China and Asia Pacific who outlined the plans that Lenovo has for the new year.
For the old timers, this is going to be a really sad news. After Nokia’s name was erased away from smartphones and replaced by Microsoft, looks like another ex-giant is going to fall to the prey of time. It has been reported by CNET that Lenovo, who now own Motorola after purchasing it from Google, will be phasing out the brand name Motorola completely. What will remain is the Moto moniker, that Lenovo will be calling its high-end smartphone series, while sticking to the Vibe series for the low end or budget phones.
The Motorola Moto 360 first generation was the runaway, or rather should we say the only hit product of Android Wearables post its launch last year. Since then, a fair few pretty Android Wear watches have come out, though the one that really interested everyone and had them glued was the second generation of Moto 360. The device, despite all its hype has not really picked the eyeballs the way the first generation of the watch did.
Motorola has been known to be one of the first brands to roll out updates to the latest Android versions on their device. In fact, the Motorola Moto X Second generation got the updates on occasions, faster than some of the older Nexus devices. The main reason for the same has been the fact that Motorola has largely gone ahead with the Vanilla version of Android without much of a tweaking here and there and as a result, the rollout process is faster as there are not many changes that the OEM needs to do after the AOSP code has been received from Google.
If you live in the United States of America and have a problem of letting slip your smartphone very often which leads to a display issue, then the news of the Droid Turbo 2 launch would make you jump with joy. The Droid Turbo 2 is a variant of the recently announced Motorola Moto X Style, and takes several design cues from it. However, without a doubt the phone brings the goodness of the Turbo moniker too as it has a slightly shorter display as compared to the Moto X Style and packs a fairly sizeable 3750 mAh battery. It also comes with Moto Maker so users can customise the device according to their personal taste.
In terms of the specifications, the phone comes with a no compromise 5.4-inch display with a 2K resolution. The USP of the display is the fact that it comes with a Moto Shattershield which basically guarantees that at least for four years, your display would not scratch, crack or shatter. There is Snapdragon 810 SoC on board with 3 GB of RAM and an option of choosing between 32 or 64 GB internal memory. The phone comes with a 21 MP rear camera and a 5 MP front-facing camera and has LTE connectivity. It will come with Android 5.1.1 out of the box, though Motorola has promised the update to Android Marshmallow. In terms of weight, the phone weighs 169 grams and also has support for wireless charging out of the box.
The Droid turbo 2 is available with Verizon Wireless in the United States for $624 off contract, or $26 for a 24 month contract.
Motorola enjoyed a decent success with the Moto 360. This was largely down to the fact that the Moto 360 was the first round Android Wear smartwatch, in between the LG and Samsung offering, both of which were rectangular. LG did bring out the LG G Watch Urbane, but thanks to a bad pricing and slightly over complicated design, the Motorola Moto 360 continued to rule. The watch is now more than an year old since its announcement and is due an upgrade.
— Evan Blass (@evleaks) August 30, 2015
The upgrade is expected to come in the form of Motorola Moto 360 second generation at the upcoming IFA event in Berlin. The watch has been leaked out several times especially on Weibo and we do have a fair idea of what the watch is going to be packing and looking like. However, the official render of the watch was made public on Twitter by the master leakster, @Evleaks recently. The watch looks very similar to the current Moto 360, and has a round dial. However, what has changed is that just like the Apple Watch, the Moto 360 will come in two different dial sizes to cater to people with different sizes of wrist.
It is also interesting to note that the render shows the Moto 360 in both, the metallic and leather variant signalling that Motorola plans to continue with the two models. The physical button too has been moved away from the 3 o’ clock position to a 2 o’ clock position in what is a slight redesign. Other than that, the watch will come with a larger 270 and 300 mAh battery based on the size that you decide to pick up. The watch is expected to be announced at IFA and will go on sale before the end of the year, presumably around the holiday period.
In a price sensitive and rather cautious market like India, it is those deny tiny bits of details that always make a difference. While you definitely need a great product, robust marketing strategy and a good trusted name in the market as ingredients for a good product launch, it is always the company that is willing to go that extra mile for its customers that usually ends up being called the Man of the Match. The likes of Nokia and Samsung have built a massive amount of cult following and trust in the Indian market with their after sales services and looks like a few others are taking a leaf out of their booklet. Motorola being one of them.
Motorola has announced the Moto Xpress in India, which is the first door to door service for its customers. The service went live in Delhi, Noida and Gurgaon and is expected to expand to other cities soon. In case you have an issue with your Motorola smartphone, you can schedule an appointment with the Motorola Expert who will visit your house for a fee of Rs 199.
Motorola says that if your phone is suffering from any glitches in the software, it would be fixed right on the spot, while if there is any hardware issue, it would take up to five days for the phone to be fixed and will be delivered to you by the Motorola service man. You simply need to book an appointment by calling at: 011-41717124
In India, our customer satisfaction score is over 85 percent and with our latest initiative we aim to continue enhancing our after sale services. Our other customer care initiatives will continue to operate as is.
We feel that such a move shall encourage other brands too to take their after sales services a little more seriously and would be a win-win situation for the consumers as they will be able to reliably pick up smartphones without worrying about the service support.