Nokia ranks 14th most trusted brands in India as per a TRA Research

nokia most trusted brand

In what we believe is very ironical, Nokia has been placed among the top 15 most trusted brands in the country in the year 2016 as per a recent report released by the research company – TRA. We find the research and report ironical since there during the research year, there wasn’t any great sales number for the mobile manufacturer nor did they have any active consumer offering during the period.

nokia phones banner

Coming to the TRA report about the most trusted brands in India, Nokia has been placed precisely on the 14th spot among as many as 1000 other brands across 292 product categories.

Commenting on the ranking of Nokia, Mr. Sachin Bhosle, Research Head at TRA said

Consumers’ trust is reflected by the relationship they share with the products they use. Here, Nokia has seen to fortify its connect with consumers. It is admirable that Nokia has been ranked as one of India’s Most Trusted Brands for 2017. Being a part of this distinguished list only goes to reflect how deeply the brand is trusted among consumers.

With few of the new Nokia mobiles launched at the MWC and they going to sale anytime around the coming few weeks/months, this report is certainly going add some value for Nokia to win more heart in the country and eventually drive sales for its recently launched phones.

Talking about this particular study by TRA, it had a sample of 2505 active consumers from 16 Indian cities with over 11000 brands being considered out of which 1000 brands were eventually placed on the listing.

Source: Economic Times

Nokia Announces the Ozo, Its First Virtual Reality Filming Device

When Microsoft bought out the mobility division of Nokia, the question loomed large over the long term impact the same would have in terms of what would, once the giants of the mobile industry, do in order to run the books. It was widely claimed that Nokia would now focus on the maps, new technologies and the telecom solutions segment rather than the old phone business. Since then, we have seen a Nokia branded tablet, a launcher, few improvements to the Here maps and more. However, in terms of absolute new hardware and vertical, for the first time since the Microsoft takeover happened, Nokia has come up with something really significant.

Nokia has announced Ozo, which is the first Virtual Reality recording device by the Finnish giants. With the likes of Go Pro entering the space of VR recording given the craze for VR, the Ozo makes a lot of sense fitting right into the gamut of new technology devices that are required today. The Ozo has eight image sensors placed at about a distance of one eye between them, all of which are mounted on a sphere. These optical sensors have an assigned microphone to them at the top in order to record and playback audio in 3D space so that you have a proper VR experience. The best part about Ozo is that unlike other VR recorders, it allows you to watch the footage in real time as and when it is recorded without any problem. You can use any VR headset for this.

Not just this, Ozo also allows you to simply playback the entire footage in a low-quality video within minutes of recording unlike other VR recorders which usually take a lot of time and post-processing to show the video file. Ozo can be mounted on any standard tripod and is primarily aimed at the Hollywood for good quality VR shoot.

Nokia’s Z Launcher Brings Support for Widget

Nokia’s Z launcher was one of our favorite launchers when it was announced sometime last year simply because how light it was on the memory and how well the entire piece worked. However, despite a clear visual uplift as well as memory saving capabilities, the launcher had a couple of really shocking shortcomings, none of them bigger than the inability to add widgets to the desktop.

Nokia Z Launcher- Widget support

Widgets are one of the key USP of Android devices and are great for a quick glance information at what is happening based on the kind of widget you have used. In fact arrangement of widgets has been one of the major competing spots when it comes to arranging the desktops on Android.

Realizing the importance of Widgets, Nokia has finally decided to bring the support for widgets in its launcher, using with the update to version 1.2. The update will bring the ability to add resizeable widgets to the screen, though the major drawback is that you can only have one screen of widgets and that too is not the smoother implementation, given the gesture-based search for the apps that works on the Z Launcher. As a result, the whole experience is a little convoluted and disjointed, though it definitely is a start towards something better. You can go ahead and give the Nokia Z Launcher a try and see if the experience works for you or you return just a little disappointed, the way we did.

Microsoft Announces the Lumia 535 in India for Rs 9,199

The first Microsoft-branded Lumia device has been launched in India today after a global release earlier this month. The device called the Microsoft Lumia 535 is a selfie focussed mid-range smartphone that bears the Microsoft moniker for the first time post its acquisition of Finnish brand, Nokia. The device will cost Rs 9,199 in the market and will give us a first heads up on how Microsoft plans to steady the Lumia and Windows Phone ship. For those who have seen the Lumia brand grow, the biggest bummer here is that there would be no Cyan variant of the Lumia 535, looks like Microsoft is already stamping the authority here.

Nokia Lumia 535

The device will come with plenty of bundles offers such as free Flipkart E-Books worth Rs 1,500, free 500 MB data on Vodafone for the first two months, discounts worth INR 6,000 if shopping with the Jabong mobile application on the device over 3 months, 2 months subscription to BoxTV  for free and more. These deals definitely make picking the device a lot sweeter and this is not even counting some of the cool discounts you may get online.

In terms of specifications, the device will come with a 5 inch qHD display with Corning Gorilla Glass for protection. It will run Windows Phone 8.1 out of the box with Denim update. the device is powered by a Snapdragon 200 Quad Core chipset and has 1 GB of RAM and 8 GB of internal storage, with expansion possible via external micro SD card. the battery on board is 1905, and you have the usual set of connectivities such as Wifi, Bluetooth, GPS etc on board. The USP of the phone is a wide-angle 5 MP front facing camera with a 24 mm focal length. You have a 5 MP unit on the rear with LED flash capable of 1080 P videos. The device will go on sale in market, starting November 28th in colors like green, orange, black and white.

Nokia Z Launcher now Available on Google Play Store

A marriage between Nokia and Android is exactly what a lot of fans of both the sides have been lusting after. Given Nokia’s prowess with hardware and popularity of Android, the lovechild most definitely would have been better than the half-hearted attempt that the Nokia X series was. However, while not exactly by the same line of cloth, Nokia and Android have come together, this time for accomplishing a launcher that the team from Nokia has made for Android devices, calling it the Z Launcher.

Nokia Z Launcher

Unlike any other Android launcher, the Z Launcher is extremely simple to operate and you can simply hand draw the initial letter of the app to access it, instead of relying on the app drawer. The launcher is also user-adaptive so you will actually see the applications that you use most often listed higher up on the home screen itself. There is a conventional app drawer too in case you wish to go that route. The launcher basically is one static page instead of multiple home screen with the listing of your most important apps or contacts as well as fixed number of static icons.

The launcher was so far available in Beta for testing purposes, through Nokia’s own website, but has found its place on the Android Play Store. You can download Nokia’s Z launcher for your Android 4.1 and above running Android phone from here.

Nokia Announces the Nokia N1 Tablet

Nokia is back, sort of. Probably the brand with the most fierce support after Apple, Nokia has returned to the hardware manufacturing game in the personal tech space after selling away the mobile manufacturing business to Microsoft, earlier this year. As a clause of that deal, it is obvious Nokia cannot make a competitive handset in the immediate future, in fact all the way up to 2016 late, and as a result they have been exploring new verticals.

Nokia-N1

Nokia had teased us with an image of a box on their Social Media platform, Twitter last night and turns out the box was indeed the packaging of their latest Android tablet. The tablet which looks very similar to an iPad Mini is priced very aggressively at $249 and would be available in China first and followed by in other countries. The tablet has a 7.9 inch display with a resolution of 2048×1536, and would be powered by a  64-bit Intel Atom Z3580 processor. The tablet will come with Android 5.0 Lollipop out of the box, with Nokia’s own Z Launcher on top.

The RAm on board is 2 GB while you have a fixed storage of 32 GB. The device is also the first to feature a reversible C-type connector on the bottom. There are also .5 W speakers on the bottom for a greater surround sound and a set of 8 MP and 5 MP cameras. You can find out more about the tablet, by visiting Nokia’s dedicated site for the same here.

Nokia Teases a new Launch Today on Twitter

We may never see another smartphone with the Nokia moniker, but that doesn’t mean we will not see another Nokia product. Post the sale of the handset division to Microsoft, Nokia has remained pretty active in other fields such as mapping solutions, enterprise and others while also clearly working on the hardware side of things. The first taste of things to come could be unveiled as early as today, as Nokia teased us with a tweet saying that they have indeed been up to some really cool stuff.

The tweet from the official twitter account shows some sort of a box, which could well be a DV Box or a set-top box, or some sort of a box for streaming media content. It is not clear whether there is some sort of content partnership with some of the big players or will it be a totally independent Nokia initiative. The product lineup, which will be the first post the sale of mobile handset, will clearly state the direction in which the company is planning its next move.

Nokia CEO, Rajeev Suri had confirmed in the past that Nokia would not be returning to any handset business, at least in the short term, and as a result you can be rest assured that the unveiling today would not feature a smartphone at least.

Can you guess what it is? Let us know in the section below.

The First Lumia Smartphones with Microsoft Branding Appear

It was a sour pill to digest when it was announced that post the completion of the acquisition, Microsoft would be killing away the much loved Nokia moniker from the Windows Phone devices, replacing it with the logo of Microsoft. However, till now, all the Windows Phone devices have carried the Nokia logo, up to the Lumia 930 series. However, that is a thing of the past now as the first image with the new Microsoft branding on the Lumia devices has been leaked out.

Microsoft Branded Lumias

The device in the image looks very much like a bigger Lumia 530, there is a fat possibility that it is one of the next generation low end devices, most likely the Lumia 540 and is exactly pertaining to the direction that Microsoft wants to take. The low end Windows Phone devices have particularly been a success and the likes of Lumia 530, 630, 520 and 620 have done pretty well and the first device with Microsoft branding looks to be following up with the trend.

Microsoft had announced that we can expect more devices soon and this image from TENAA proves we ain’t all that far. The device is currently labelled RM-1090 and is a dual SIM device. It is expected the phone will be launched in time for the holidays, though nothing is known from the specifications point of view yet.

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Nokia Announces the Lumia 830, 730 and 735 at IFA 2014

Nokia announced the Lumia 830, calling it the ‘Affordable Flagship’ at IFA 2014. The smartphone will be the successor to the Lumia 820 which a couple of years ago was one of the most popular Lumia devices. The Lumia 830 will go on sale in the markets starting today, for a price of 330 Euros and will come out of the box with the Lumia Denim update, which brings a host of new features such as 4K video recording and a new Nokia Camera application.

Lumia 730

The Denim update will start rolling to all the Nokia Windows Phone 8 devices in the Q4 of this year. The Lumia 830 smartphone brings 10 MP rear camera with Zeiss optics and sensor size of 1/3.4 inches. It features an aluminum frame with an all polycarbonate body which comes in three colors, white, green and orange. On the specs front, the device has a 720 P display which is 5 inches in size, giving the phone a PPI of 294. The phone is driven by a Snapdragon 400 SoC with 1 GB of RAM and 16 Gb of internal storage. The battery here is a 2200 mAh.

The Lumia 730 on the other hand is a phone that is focussed on helping you take better selfies. It is a dual SIM device while the 735 is the same phone as the 730, but with a single SIM and 4G LTE capabilities. The Lumia 730 will retail for about 199 Euros while the Lumia 735 is priced at 219 Euros before taxes. The USP of the Lumia 730 is its 5 Mp front facing camera and has a 1.2 GHz Quad Core Snapdragon SoC at the heart of it with 1 GB of RAM and 8 GB of internal storage. The display is a 4.7 inch one with 720 P resolution. The battery here is a 2220 mAh.

Both the devices will be available starting this month itself.

Pre Orders for Nokia Lumia 530 Begin in India

The Nokia Lumia 530 which was announced a month or so ago is all set to land in India. After the relative success of the Lumia 630, the Lumia 530 will be the second device to come with Windows Phone 8.1 out of the box. The device will also come with a Dual SIM configuration just like the Lumia 630 and be available in plethora of colors such as orange, black, green, orange and white.

Lumia 530 Preorder

The phone takes a lot of inspiration from the Lumia 630 and has similar cost cutting measures, such as the lack of an LED flashlight and a physical camera shutter button. The device is currently on pre order on Snapdeal, an E-Com site in India. You do not need to pay a dime to pre-order the device and the page of the device indicates the release date to be around August third week. The price of the device is expected to be in the region of Rs 6,000 to Rs 8,000 and will be competing against the likes of Moto E and Asus Zenfone 4.

On the specs front, the Lumia 530 comes with a 4 inch display with a 480×854 resolution. You have a 1.2 GHz Quad Core Snapdragon 200 SoC with 512 MB of RAM on board as well as a 5 MP rear facing camera. There is no front facing camera here. The battery on board is 1430 mAh and you have an internal memory of 4 GB in the device, though you do get 15 GB of Cloud storage as well as an option to expand storage via Micro SD slot.

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