Microsoft launched a consumer awareness initiative – #BeCyberSafe

Be Cyber Safe - Microsoft India

A number of times we see people across geographies indulging in business transactions. When the distance becomes an issue, IT comes to the rescue, and that is exactly what happened in a recently released video by Microsoft.

Two individuals from different parts of the country collaborate for a business deal but end up being a victim of cyber crime. Who should be blamed for the same? Neither was ready to take the responsibility because the reason was sheer ignorance on their parts. In this case, ignorance is not bliss but a blunder!

Friendly relations between the two partners turn bitter when the blame game over an online transaction started. They did not take the required precautions while making the transaction. Right from checking the padlock to updating software from time to time, readiness to combat cyber threats is what is required. We often regret when the damage is done. Let’s try to become the technophiles who are more aware and stop neglecting software updates. Cutting across geographies, Microsoft’s creative depiction gives a strong message to make the end user cautious while making online transactions and proactively take charge of their digital assets before the hackers make them their own! So before the day closes,  do update your systems and stay safe in the cyberspace.

 

First Screenshot of Windows 9 Leaked confirming the return of Start Menu

Looks like the folks over at Redmond are hard at work as they prepare for yet another Windows Update. After a rather unsuccessful time with Windows 8 and countless updates under that moniker, Microsoft is set to come out with Windows 9, a successor to Windows 8 in an event most likely scheduled for September 30th or early weeks of October.

Windows 9

Much has been made of the absence of the Start Menu bar that has become synonymous with Windows OS, and that is set to return if the leaked screenshots are to go by, after Microsoft had budged and brought the Start Button back in the last major update. According to The Verge, the screenshots leaked are of Windows 9 Technology Preview and also feature a new Notification Center, a bit like that we have seen on the Windows Phone 8.1 devices.

Windows 9-2

The Metro apps, will also be added to the start menu itself for quick launch from the Desktop Environment, including the Windows Store which would now be good to go in the Desktop Environment. A search button has been added to the taskbar right next to the Start button which perhaps will work like Spotlight does on a Mac.Virtual Desktops and Cortana are expected to feature in the Windows 9 update too, but it remains to be seen whether they will come out in all the versions of Windows 9 or only few specific ones.

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Stephen Elop Sends out a Company Wide E-Mail to announce the death of Non Lumia smartphones by Nokia and Microsoft

It was a news that was coming, to be fair. Right from the day that Microsoft and Nokia deal had gone through we had been wondering when would Microsoft put a full stop to the flirting between Nokia and Android as well as some of the other line of devices such as the Asha phones. Sure as it is, Microsoft has put its foot down with Stephen Elop, the Executive Vice President of Device business at Microsoft has dropped an E-Mail that would come as a bombshell to at least 18,000 Nokia employees, announcing that Microsoft is no longer pursuing the Nokia X as well as Asha phone.

Stephen Elop

You can understand to a level why Microsoft would be anto Nokia X devices, but the Asha phones have done tremendously well in the developing market like India and it is difficult to make sense why they are been taken off the market. Elop also included information on how the integration between Nokia and Microsoft would work and where would the location of the teams would be. The entire e-mail with precise details is right here for you:

Hello there,

Microsoft’s strategy is focused on productivity and our desire to help people “do more.” As the Microsoft Devices Group, our role is to light up this strategy for people. We are the team creating the hardware that showcases the finest of Microsoft’s digital work and digital life experiences, and we will be the confluence of the best of Microsoft’s applications, operating systems and cloud services.

To align with Microsoft’s strategy, we plan to focus our efforts. Given the wide range of device experiences, we must concentrate on the areas where we can add the most value. The roots of this company and our future are in productivity and helping people get things done. Our fundamental focus – for phones, Surface, for meetings with devices like PPI, Xbox hardware and new areas of innovation — is to build on that strength. While our direction in the majority of our teams is largely unchanging, we have had an opportunity to plan carefully about the alignment of phones within Microsoft as the transferring Nokia team continues with its integration process.

It is particularly important to recognize that the role of phones within Microsoft is different than it was within Nokia. Whereas the hardware business of phones within Nokia was an end unto itself, within Microsoft all our devices are intended to embody the finest of Microsoft’s digital work and digital life experiences, while accruing value to Microsoft’s overall strategy. Our device strategy must reflect Microsoft’s strategy and must be accomplished within an appropriate financial envelope. Therefore, we plan to make some changes.

We will be particularly focused on making the market for Windows Phone. In the near term, we plan to drive Windows Phone volume by targeting the more affordable smartphone segments, which are the fastest growing segments of the market, with Lumia. In addition to the portfolio already planned, we plan to deliver additional lower-cost Lumia devices by shifting select future Nokia X designs and products to Windows Phone devices. We expect to make this shift immediately while continuing to sell and support existing Nokia X products.

To win in the higher price segments, we will focus on delivering great breakthrough products in alignment with major milestones ahead from both the Windows team and the Applications and Services Group. We will ensure that the very best experiences and scenarios from across the company will be showcased on our products. We plan to take advantage of innovation from the Windows team, like Universal Windows Apps, to continue to enrich the Windows application ecosystem. And in the very lowest price ranges, we plan to run our first phones business for maximum efficiency with a smaller team.

We expect these changes to have an impact to our team structure. With our focus, we plan to consolidate the former Smart Devices and Mobile Phones business units into one phone business unit that is responsible for all of our phone efforts. Under the plan, the phone business unit will be led by Jo Harlow with key members from both the Smart Devices and Mobile Phones teams in the management team. This team will be responsible for the success of our Lumia products, the transition of select future Nokia X products to Lumia and for the ongoing operation of the first phone business.

As part of the effort, we plan to select the appropriate business model approach for our sales markets while continuing to offer our products in all markets with a strong focus on maintaining business continuity. We will determine each market approach based on local market dynamics, our ability to profitably deliver local variants, current Lumia momentum and the strategic importance of the market to Microsoft. This will all be balanced with our overall capability to invest.

Our phone engineering efforts are expected to be concentrated in Salo, Finland (for future, high-end Lumia products) and Tampere, Finland (for more affordable devices). We plan to develop the supporting technologies in both locations. We plan to ramp down engineering work in Oulu. While we plan to reduce the engineering in Beijing and San Diego, both sites will continue to have supporting roles, including affordable devices in Beijing and supporting specific US requirements in San Diego. Espoo and Lund are planned to continue to be focused on application software development.

We plan to right-size our manufacturing operations to align to the new strategy and take advantage of integration opportunities. We expect to focus phone production mainly in Hanoi, with some production to continue in Beijing and Dongguan. We plan to shift other Microsoft manufacturing and repair operations to Manaus and Reynosa respectively, and start a phased exit from Komaron, Hungary.

In short, we will focus on driving Lumia volume in the areas where we are already successful today in order to make the market for Windows Phone. With more speed, we will build on our success in the affordable smartphone space with new products offering more differentiation. We’ll focus on acquiring new customers in the markets where Microsoft’s services and products are most concentrated. And, we’ll continue building momentum around applications.

We plan that this would result in an estimated reduction of 12,500 factory direct and professional employees over the next year. These decisions are difficult for the team, and we plan to support departing team members’ with severance benefits.

More broadly across the Devices team, we will continue our efforts to bring iconic tablets to market in ways that complement our OEM partners, power the next generation of meetings & collaboration devices and thoughtfully expand Windows with new interaction models. With a set of changes already implemented earlier this year in these teams, this means there will be limited change for the Surface, Xbox hardware, PPI/meetings or next generation teams.

We recognize these planned changes are broad and have very difficult implications for many of our team members. We will work to provide as much clarity and information as possible. Today and over the coming weeks leaders across the organization will hold town halls, host information sharing sessions and provide more details on the intranet.

The team transferring from Nokia and the teams that have been part of Microsoft have each experienced a number of remarkable changes these last few years. We operate in a competitive industry that moves rapidly, and change is necessary. As difficult as some of our changes are today, this direction deliberately aligns our work with the cross company efforts that Satya has described in his recent emails. Collectively, the clarity, focus and alignment across the company, and the opportunity to deliver the results of that work into the hands of people, will allow us to increase our success in the future.

Regards,

Stephen

Tip via: BGR India

Surface Mini to be Unveiled on May 20th in New York

While iPad may be running away with all the accolade possible in the tablet industry, you can just feel a desperate attempt from just about every OEM in the tablet industry to try and overhaul the Cupertino giants. Samsung has been releasing tablets after tablets in a queue that seems never ending while the likes of Asus have entered a partnership with likes of Google to produce Nexus lineup of devices. While the sales of iPad were lower than expected when Apple announced the Q1 2014 results recently, it was still the tablet of choice of users as Tim Cook made a case for it being the most used Tablet out there.

Surface Mini Invite

Another player in the game that we have almost forgotten about it is Microsoft with its Surface line of tablets. The original Surface and the Surface 2 were failures, lets put it straight. In fact, in one of our conversations with an owner of Ms Surface he told us, “I would not even wish the Surface for my enemy”. Yes, it is that bad. However, Microsoft is set to change this or at  least attempt to as it sets to bring the Surface Mini to market on May 20th.

The tablet will follow the footsteps of the popular iPad Mini and Nexus 7 and come in a small-ish form factor. The tablet is expected to be an 8 inch tablet with an ARM based processor. An accidental leak on Amazon by Microsoft recently gave away the intentions of a smaller tablet here. Though the press invite mentions the word ‘small’ pretty clearly and that it is a private gathering may hint that there is something beyond what we are expecting here. Whatever it is, we will find out in another two weeks time.

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