Truecaller is one of the most popular applications on the Google Play Store. The application has helped solve a major problem of unknown callers as it helps identify who is calling you, even if the number is not stored on your device thanks to its large database. The app currently helps block over 120 million spam calls in India alone in a month and has a database that is larger than 1.7 billion numbers and growing. And with 100 million users achieved last month, Truecaller is already aiming to increase that to 150 million active users by the end of the year.
— Truecaller (@Truecaller) November 3, 2015
In order to achieve that figure, Truecaller is focussing on a deeper penetration into Tier 1 and Tier 2 cities. And one of the ways that this is being pushed for is the support for Hindi Language on the app. This means that users will have the option of setting the default language to Hindi when a notification of the caller arises as the call comes in rather than the default setting of English. Truecaller also plans to add several other local Indian languages in order to cater to those who are not the most comfortable reading English. In order to get the support for Hindi, you simply need to update your Truecaller app to the latest version which is 6.10.
Truecaller believes that by touching base with the language that most Indians are comfortable with, they would be able to rope more users and that is why we saw a new TVC come on for Truecaller which featured the famous Bollywood actor, Nawazuddin Siddiqui.