Are you always looking for the data of how much interaction do your tweets generate, or the exact number of impressions or reach that your tweet has? So far, the best way was to utilise third party analytics which used API of Twitter for such results, be it Topsy or Radian 6 or any other tool. But things are a lot easier now as everybody can check their twitter analytics, thanks to the Google Analytics dashboard being open to everybody.
You can simply, log in to your Twitter account and go to the URL here to access your personal dashboard. You need to make sure that you do not have an adblocker or a similar plugin before you can access the dashboard. The dashboard at the moment is fairly simple. You can check the dashboard for your follower count as well as tweet impressions.
You get a dashboard of number of impressions that you have earned in the past 28 days along with bar chart of the impressions per day. Not just this, you also get an engagement rate and the number of engaged accounts which basically is the number of accounts who clicked on the tweet. Not just your tweets, you also get similar stats for your replies giving an indication of how many people are engaging with your account. You also have a followers tab that basically maps the rise or fall of your Twitter followers, their region from which they come, top common accounts as well as their interests to primarily give you an idea of what you tweet about. You can also monitor your promoted tweets and ads from the dashboard as available to all those who had enrolled into the inventory plan earlier.