It is a no brainer that Android and iOS are the two biggest players when it comes to shipping smartphones. The race has always been about who takes the third and final position on the podium. For a very long time, this place was occupied by BlackBerry, largely due to interests of people who were addicted to either E-mails or IM’s. However, that is no longer true. With the steady decline in the fortunes of BlackBerry and rise of Windows Phone 7 and then 8 as a competitive OS has seen the latter march ahead in the latest IDC smartphone rankings.
The simplified UI of Windows Phone 8 as well as the tie up with Nokia has largely been the reason why people have gone the route of Windows Phone as an alternative to Android and iOS. The OS is light on hardware and as a result some of the budget devices on Windows Phone 8 work a lot better as compared to Android and BlackBerry. Looking at the published figures, it is interesting to note that the market share of Windows Phone is 3.2% as compared to 2.9% of BlackBerry. This is still tiny as compared to Android and iOS which are at 75% and 17.3% respectively.
Windows Phone looks to have been the biggest gainer of traction if the figures from 2012 and 2013 are put side by side. Although, the launch of BB 10 recently has lead to a small revival of BlackBerry, you have to believe that Microsoft should just about do enough to keep the third place for now at least.