Yu Announces Yureka at Price Point of INR 8,999

Micromax’s sister company, Yu announced their first device, Yureka here in New Delhi for a storming price of Rs 8,999. The device will be powered by CyanogenMod and will run Android version 4.4. Rahul Sharma presented the device and explained that the entire Yu brand is built upon two pillars of customization and services.

Yureka

The Yureka from a specifications point of view, is a terrific phone and packs a Snapdragon 615 Octa Core SoC with 2 GB of RAM and 16 GB of internal memory, expandable using a Micro SD slot. The battery on the unit will be 2,500 mAh which is a removable Li-Polymer battery. The phone supports Dual SIM and is LTE enabled for India out of the box. The camera on the Yureka is a 13 MP rear shooter with a 5 MP front facing camera. The device will also feature the all new Cyanogen Theme store with themes that can change every aspect of your smartphone.

Rahul Sharma of Yu said, “The future is moving from an app driven experience to a services drive experience and YU in partnership with Cyanogen is a platform that is going to lead that transformation. We will work directly with developerscommunity and brands to build services right on the OS layer and offer a differentiated consumer experience. We are creating a global platform for Indian app developers to rise at the world stage. For YU, services will be the core focus which would be ably supported by hardware partners like Qualcomm to offer a seamless and customised experience through our devices and services. We are together committed to challenge the limits of possibility and create a new world.”

The device will initially be available only online as an Amazon exclusive with registration beginning on 19th December. There are no plans to bring the device offline right now and will only sell in moonstone finish with black accents.

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